In Irkutsk, a social advertising festival for youth will be held, with workshops, creative meetings and lectures featuring experts from various Russian cities. Applications are accepted from February 1 to March 20 for a contest in four categories, from music videos and internet projects to posters, banners and shock ads to prevent bad habits. Anyone aged 14 to 30 can take part, and the festival results will be announced on April 4 as part of World Health Day.
During the festival, workshops, creative meetings, and lecture series on issues of social advertising for young people will be held, with the involvement of experts in the field of advertising from Irkutsk, Moscow, cities in Siberia, and the central part of Russia. From February 1 to March 20, applications are being accepted for the social preventive advertising contest in 4 categories:– original musical composition (commercial, track, music video, etc.);
– internet project (communication project on social networks, preventive animated banners, interactive project);
– shock advertising: preventive advertising for placement in smoking areas and restrooms of nightclubs (prevention of drug addiction, tobacco smoking, unprotected sexual contacts);
– creative self-expression (poster, banner, leaflet, bookmarks, memos, accessories for mobile devices, sticker, decals, magnets, video clip, graffiti, etc.).
Anyone aged 14 to 30 can take part in the contest. The number of works from one participant is not limited.
The results of the contest and festival will be announced on April 4, 2013, as part of World Health Day.
Based on materials from the press service of the administration of the city of Irkutsk