In the Irkutsk region, a single trademark and brand will be developed, which will be promoted through local TV channels, radio, street screens, and exhibitions. Brand and mark options will be presented at working group meetings based on sociological studies of different consumer groups. Their promotion and use are planned for 2014.
A unified trademark will be developed. Information about the brand will be placed on the air of local television channels and radio stations, on street screens in the regional center, and will also be presented as part of the exhibition and image-building events held both in the region and beyond its borders. At meetings of the working group, brand and trademark options will be presented based on the results of sociological studies of various consumer groups. The promotion of the brand and the use of the trademark are planned for 2014.According to materials from the press service of the Government of the Irkutsk Region