The Russian Federal Drug Control Service and its Public Council announced an anti drug public service ad contest for the International Day against Drug Abuse. Irkutsk residents can submit professional or amateur works until April 5, 2015, from outdoor ad layouts and brochures to videos and media and internet materials. Participants face three selection stages, and the works must meet strict requirements for content, quality, and originality.

Within the framework of the International Day Against Drug Abuse, the Russian Federal Drug Control Service and the Public Council under the agency will hold a contest for anti-drug social advertising. Entries will be accepted until April 5, 2015, and residents of Irkutsk will be able to submit both professional and amateur works to the contest. The contest consists of three stages: regional, district, and federal. The regional stage is the organization of the Contest in the constituent entities of the Russian Federation annually from March 1 to April 15. Based on the results of the preliminary competition selection, minutes of the meetings of the regional selection commissions are drawn up, and no more than three best works from each category of participants in each nomination (with a recommendation for 1st, 2nd, and 3rd prize places) are sent to the base offices by April 15.
The contest will include layouts of outdoor advertising, handout materials (booklets, brochures, leaflets), video clips, materials in the mass media and the Internet, and social outdoor advertising placed on banners and billboards.
The criteria for the competition selection are:
- The fullest possible correspondence of the content of the submitted creative works to the goals and objectives of the Contest;
- The professional level of the works submitted to the Contest (accessibility of perception by target groups, use of expressive techniques, precise placement of accents);
- Novelty and originality of the concept, script, and approach to solving the creative task;
- Variety of advertising media used to place social advertising.
Electronic and print media, authors and creative teams, non-profit organizations, and youth volunteer movements engaged in activities in the field of comprehensive rehabilitation and resocialization are invited to participate in the contest.
To become a participant in the contest, it is necessary to submit the following documents:
- An application for participation in the Contest in the approved form;
- Layouts of poster materials in electronic form (made in CorelDraw or Adobe Photoshop graphic programs and on A4 paper media (indicating the title, purpose, and size of the banner/billboard layout).
- Video clips in digital format (video clips created in 2014-2015, indicating the unique title and running time of the video clip, format - .avi, 25 fps. DV PAL, aspect ratio 16:9, running time: up to 20 sec., in multiples of 5 sec. - for television broadcast and up to 3 min. – for display on widescreen monitors);
- Documents confirming the placement of social advertising of anti-drug orientation and promotion of a healthy lifestyle in electronic and print mass media, the Internet (except for the nomination “For the best layout of outdoor social advertising aimed at reducing demand for drugs”).
Photo and video report on the placement of outdoor social advertising of anti-drug orientation and promotion of a healthy lifestyle (except for the nomination “For the best layout of outdoor social advertising aimed at reducing demand for drugs”).
Requirements for competition entries:
Cassettes or discs submitted to the Contest that have defects in the image or sound will not be considered. Works containing images of syringes, blood, bars, etc., as well as extremist information, are not allowed in the contest.
Based on materials from the press service of the Irkutsk administration.