In Irkutsk, banner ads were inspected and strict demands were made on owners of advertising structures, they must clean up trash around the boards, tidy them up, and replace empty spaces with social ads. By April 20 violators must fix the issues and report with photos, or face fines of up to 70 thousand rubles. From May 1, dismantling of some structures will begin, about a hundred boards are planned to be removed over the summer, and their total number will be cut by 40 percent.
The city administration conducted an inspection of banner advertising on the streets of Irkutsk. The specialists of the Committee for Municipal Property Management have accumulated many complaints and demands against advertisers.Owners of advertising spaces are required to clear the area within a 5-meter radius, remove posters from the billboard supports, paint them, and repair them if necessary. There should be no empty billboards at all; if an advertiser cannot sell the space, they are obliged to place social advertising on it.
By April 20, the owners of the structures are required to eliminate the violations and provide photo reports; otherwise, they face fines of up to 70,000 rubles. Also, starting May 1, the dismantling of advertising structures will begin in Irkutsk. It is planned to remove about one hundred billboards over the summer period. Mainly on Baikalskaya and Lenin streets. The number of advertising structures in Irkutsk will be reduced by 40 percent.
- We will replace large 3 by 6 format structures in the central part of the city with the "cityboard" format; they are more compact. Such structures have already been installed in Angarsk, high-tech structures. And again, we are meeting advertising distributors halfway; we have introduced a reducing coefficient into the procedure for determining the fee for installing structures, says Olga Tokareva, head of the outdoor advertising department of the Committee for Municipal Property Management of the Irkutsk administration.