At the meeting they discussed tourism development in the SEZ areas near Baikal and the proposal to create a single tourism brand Baikal. A working group was formed to prepare a joint action plan and a common concept for developing the Baikal tourism product.
Within the framework of the meeting, issues of developing the tourism industry in the territories of the special economic zones adjacent to Lake Baikal were discussed. Also considered was a proposal to create a unified tourist brand “Baikal,” develop a marketing strategy, coordinate efforts to jointly promote the territories, and implement sectoral, regional, and federal target programs in the field of tourism.According to Oleg Kostin, among the main tasks of the management company is to unite the efforts of all interested parties to turn the recreational potential of Lake Baikal into successful tourism projects.
As a result of the meeting, a working group was formed, which included representatives of Rostourism, JSC “SEZ,” the Government of the Irkutsk Region, and the Republic of Buryatia. The main tasks of the working group are to prepare a schedule plan for joint actions to develop regional trends and a unifying concept for the development of the integrated tourism product “Baikal.”
Based on materials from the press service of the Governor of the Irkutsk Region and the Government of the Irkutsk Region